We are the B2B Lead Generation experts
We support companies in effective, quality lead generation. With a deep understanding and experience of telemarketing, our clients gain new business appointments, brand awareness and market insight to aid their sales growth.
Generate high quality leads and grow your business
We are experts in lead generation. Being one of the UK’s leading telemarketing companies, we work with clients over four continents. We have helped over 140 clients increase their business pipeline through quality, qualified, and tailored leads from targeted campaigns.
Novus is made up of a dedicated team of experienced, knowledgeable lead generation experts who understand the importance of quality lead generation, not just ‘scores on the doors’. Founded in 2017, we have always focused on our client’s growth, ROI and building long-term client relationships together.
How we build qualified leads for your business
B2B Appointment Setting
We specialise in booking high-quality, qualified new business opportunities on your behalf. Our team utilizes cutting-edge telemarketing techniques and custom software solutions to ensure that every appointment booked meets your unique needs and goals. Keeping your return on investment in mind, we prortise quality over quantity to deliver the best possible results.
You need appropriate clients to grow as a business. From ‘cold’ prospects or following up other marketing campaigns and events we have a deep understanding of how to efficiently and effectively increase your new business pipeline.
Any effective marketing campaign starts with relevant, up to date and quality data. We can help you update and improve your current data, giving you the headstart for strong marketing campaigns.
B2B Lead Generation
We offer appointment setting and telemarketing services to assist our clients in their lead generation efforts. Whether you need assistance with refining and cleaning your data or scheduling high-quality new business appointments for your team, we are here to support you in all aspects of lead generation activity.
Specialist lead generation services over a
number of sectors
SaaS Software Companies
Foreign Exchange Firms
Find out how much we can help your business grow.
Got Questions About Our Lead Generation Services?
We’ve put together the most common questions we get here at Novus for you.
Business-to-business (B2B) lead generation is the process of identifying and contacting prospective customers to buy your business’s product or service. The process of lead generation can use multiple methods including digital avenues and direct contact methods.
B2B lead generation forms an important part of advertising your product or service but is also an integral part of conducting general market research. Leads give businesses an idea of what their customers want and help them better understand how to market their products.
You can conduct B2B lead generation in several ways, and it’s entirely dependent on what the desired outcome of the lead generation exercise is. Most commonly, lead generation is to generate sales and build a client base. For these desired outcomes, the best method to follow is targeted, either through telemarketing campaigns or through direct marketing channels. For increased brand exposure, many companies choose to optimise their digital presence through SEO and social media engagement.
The fundamental difference between B2B and B2C is the target audience. B2B stands for business-to-business whereas B2C stands for business-to-consumer. B2B lead generation typically involves offering your business’s products or services to another company, individual or organisation to improve or optimise their business and its systems.
B2C, on the other hand, advertises products or services to consumers enticing them to make a purchase. Lead generation in B2C capacity therefore heavily involves advertising and increasing social media presence.
We have clients that use us weekly, monthly, annually or for one-off campaigns. Every client has a different need and so every campaign and relationship is tailored to suit you. We do not have minimum usage and will always advise our clients based on our expert recommendations for your specific organisation and desired outcomes of the campaign. For more information about Novus’ lead generation services, feel free to get in touch with a member of our friendly team.
Novus Business Connections can provide lead-generation services to any company that wants to build brand exposure, increase sales or conduct market research. Our organisation works with your company to develop the most effective lead-generation strategies for your specific needs. This means we work across a wide range of industries, working collaboratively with you to ensure your desired outcomes are met.
We can start a campaign within 2 hours if all specified criteria to start the campaign have been met. However, to ensure you get the most out of our services, we suggest planning over a period of a week. Planning involves briefing calls and finalising all the campaign details, making sure it’s carried out effectively increasing the quality of the leads. Some organisations can implement a campaign immediately whereas others may need time before getting started. Each client is different, so it’s our mission to tailor our lead-generation services to you.
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