B2B specialistsTailored campaignsQualified conversationsFlexible support
B2B
Telemarketing specialists
Why Novus
Telemarketing Built Around Your Objectives
B2B telemarketing can help you grow your business, but running an effective campaign takes experience, planning and the right conversations. Novus manages the process for you, from defining your objectives through to campaign delivery.
We take time to understand your business, establish who you want to speak to and agree what a successful outcome looks like. The campaign can then focus on qualified opportunities that are relevant to your sales team.
Real campaigns, real results. See how we have helped businesses across multiple sectors grow their pipeline.
Insurance Broker
12
Fully qualified appointments in 10 days
Specialist Scheme and Sector Approach
A specialist Insurance Broker required outsourced support to expand their existing client list across niche sectors including Museums, Visitor Attractions, and Golf and Sports Clubs.
A Top 10 UK Accountancy Firm needed to penetrate the manufacturing sector further and raise their firm’s name awareness within this competitive vertical.
A European software firm needed to increase their reach to the UK market and both the East and West coasts of the USA, requiring a targeted international telemarketing campaign.
Feedback from organisations that have used Novus telemarketing and appointment-setting campaigns.
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Their peer-to-peer approach has resulted in meaningful meetings with proper potential.
Client feedback
Leading Insurance Broker
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Novus has given us faith back in cold calling. The quality of the setup has made the difference.
Client feedback
Top 100 Accounting Firm
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We started with a five-day campaign and now run 20-day campaigns, with a positive return and the flexibility to switch activity on and off.
Client feedback
Emerging European SaaS Company
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The appointment-setting campaign boosted our diaries and helped us close new work.
Client feedback
Large Insurance Broker
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Novus helped us expand our reach and build our pipeline.
Client feedback
Healthcare SaaS Company
Benefits
Benefits of B2B Telemarketing
A focused campaign can strengthen your sales activity and help your team reach more of the right businesses.
Speak Directly to Prospects
Telemarketing creates direct conversations with the businesses and decision-makers you want to reach.
Generate Qualified Leads
Prospects can be qualified before they are handed to your sales team, helping them focus on relevant opportunities.
Build Relationships
A professional conversation helps prospects understand your business and creates a foundation for future contact.
Gather Market Insight
Campaign conversations can reveal objections, priorities and useful feedback from your target market.
Support Other Marketing
Calls can follow up digital, email or event activity and turn initial interest into a real conversation.
Flexible Campaign Support
Outsourced telemarketing gives you campaign capacity without needing to build an internal calling team.
Frequently Asked Questions
B2B Telemarketing Questions
Answers to common questions about outbound calling and outsourced telemarketing campaigns.
B2B telemarketing is the process of one business calling another business to introduce a service, qualify interest, generate leads, arrange appointments or support an existing sales and marketing campaign.
The main types include outbound lead generation, inbound support, outbound support and appointment setting. The right approach depends on your objectives and the stage of the sales process you want to support.
Outbound B2B cold calling involves contacting a business that has not previously spoken with you. The aim is to introduce a relevant proposition, understand whether there is a need and agree an appropriate next step.
Begin by defining the objective, target audience, offer and desired outcome. The prospect data, campaign messaging and qualification criteria should then be agreed before calling starts.
Outsourcing can be useful when you need experienced calling resource, want to test a new market or need extra capacity without recruiting an internal team. The provider should understand your proposition and represent your brand professionally.
Ready to Chat
Create More Qualified Sales Conversations
Talk to Novus about your objectives and the businesses you want to reach. We will explain how a tailored B2B telemarketing campaign could work for you.
