Telemarketing for foreign exchange firms

Trusted telemarketing experts to leading UK FX firms

‘Working successfully with well-known FX firms shows the understanding and expertise Novus have in this field’

The FX prospect pool is a noisy and competitive one. With so much noise, we understand it can be hard for foreign exchange firms to close leads to warm, meaningful prospects. The problem is not the unavailability of clients, but how to successfully reach them. A lot of marketing techniques create awareness but do not lead to meaningful conversations. The most effective way to win new clients is by meeting/speaking with prospects, but how do you convince them to do this? This is where we come in.

Novus Business Connections delivers qualified, quality sales prospects for foreign exchange firms. We offer you an opportunity to meet prospects, relate to their issues, and show the value and solutions you can bring to the table. Working alongside existing teams or as a stand-alone service, we have a proven track record on exceeding clients return on investment for FX firms.


Example FX campaigns we regularly work on:
  • Appointment setting

  • Referring partner appointments 

  • Data cleanse 

  • New office opening 

  • Event booking/follow-ups ​

  • Client surveys 

Once we understand your objectives and metrics for your campaign, we put together a briefing pack based on a briefing call between us all to ensure that no stone (or possible objection) has been left unturned. We ensure that we truly understand your objectives, your return on investment and your prospect markets wants and needs.

Depending on your objectives, the campaign is launched based on the reasons people would want to meet with you. The campaign will aim to resonate with your prospects and the needs of their business – ensuring you gain qualified, meaningful face to face appointments (or phone/video/webinar appointments). Quality over quantity.

Our expertise and experience in your industry make converting leads easier as we understand the nuances others may not. Team Novus operate all of our calls at a peer-to-peer level and ensure we portray your brand in the best possible light.

Our quality and streamline process helps ensure the appointments we book gives you the best opportunity to close new business. Quality is key for Novus and this runs through every call made and appointment set.

Our FX clients successfully and regularly use telemarketing to win new clients and build quality new business pipelines. We have a strong track record of positive results for foreign exchange brokers of all sizes. We strive to provide a strong return on investment to all our clients, ensuring quality is at the forefront of everything we do for you.

We are uniquely placed to work successfully with you, having a wealth of experience in your market, as well as a huge amount of telemarketing experience and an expert calling team who operate with quality at a peer to peer level.

One of the founders of Novus has had more than 18 years of experience as a Sales Director in leading professional firms in the UK. This, among several other factors, gives us a very real understanding of FX brokers like yours and the ability to fully meet your needs and understand your pains. We regularly provide our telemarketing services to some of the top FX firms the UK.

If you have questions, contact us today and we can discuss how to move your business development and marketing plans forward. We look forward to hearing from you!

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