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Telemarketing

The Power of the Telephone

Everyone loves a good conversation. Real marketers know this; hence, they leverage the telephone to its fullest capacity. According to a recent study, 60% of marketers in Fortune 500 businesses consider B2B telemarketing to be a very effective method for lead generation and conversion. Here, we’ll discuss how powerful the telephone is and why it

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Telemarketing

How to Create a Buyer Persona for Your Telemarketing

In any business, it is crucial to identify your primary audience, which also applies to telemarketing. As discussed in our recent post, creating a personalised pitch is one of the 3 aspects of successful B2B telemarketing.  Apart from just knowing who your audience is, you have to go further than that and find out if

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Telemarketing

How to Do B2B Telemarketing

Business-to-business telemarketing is a low-cost technique that involves cold-calling other businesses. 95% of businesses that attempt telemarketing aren’t making sure they use these three aspects within their telemarketing campaigns. In this article, we will go through these three aspects one after the other so you can get ahead of your competitors. Data To ensure the

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How We Get to Know Our Clients at Novus

If you’ve not taken the first step by contacting us to get us to control your telemarketing, this blog post will help you better understand our process. We will engage you in a briefing call to take you through our process and obtain relevant information for a successful campaign. This is the first step to

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Telemarketing

Does Telemarketing Still Work?

A lot of people believe that telemarketing and telesales are no longer relevant in 2020. The fact is that there is still a lot of telemarketing done in 2020 that yield favourable results. Even in the advent of social media, there is still a need for human interaction as some prospects can’t be turned without

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