When businesses collect data for insight on how to proceed with a specific project or business decision, there is initially a lot of information to filter through before thorough analysis can begin. The filtering and removal of invalid data items is called data cleansing. A data cleanse campaign can save data administrators a lot of

Business-to-business telemarketing (B2B telemarketing) is one of the most effective marketing campaigns to generate interest in your business, establish prospects, conduct market research, and actively promote the business to interested parties. However, no strategy is ever going to be effectively executed without the right people for the job.  For this reason, certain skills are absolutely

We are heading online more than ever to connect with customers and businesses. Everyone uses social media or looks on Google for companies. But connecting over the phone is a trusted and safe method, and still proves a successful way to do business in the telemarketing industry. A large number of meetings which lead to

Finding leads is so important for a business as this enables them to grow and to be successful. It gives them new contacts to try to sell their products or services. And this could lead to an exciting new business relationship. But finding leads is a difficult and time-consuming process. One form of finding leads

Far too often, people get the two terms ‘telemarketing’ and ‘telesales’ mixed up, with some going as far as to think the two are the same. However, while they both have huge benefits for your business, these two services have distinct differences. If you hire the wrong one, you may be left disappointed.  But there’s

Telemarketing is a vital part of any sales business. It’s the act of using a telephone to contact prospective leads and clients to educate them about a solution or product that you have which will improve their job function/company. However, not everyone can be successful at telemarketing, and you need to have a range of

Telemarketing is a big part of any business, and it involves marketing your products or services through the use of telephone calls. Sometimes a company will ask internal colleagues to handle these operations, but many organisations are actually starting to outsource these services to make the most out of the benefits of telemarketing.    How

When it comes to telemarketing, it can be difficult to make successful B2B calls. You want the call to lead to a potential new contract or sale yet it’s hard to get the person of interest to stay on the phone call. Therefore, you must take steps to ensure the call lasts as long as

Everyone loves a good conversation. Real marketers know this; hence, they leverage the telephone to its fullest capacity. According to a recent study, 60% of marketers in Fortune 500 businesses consider B2B telemarketing to be a very effective method for lead generation and conversion. Here, we’ll discuss how powerful the telephone is and why it

In any business, it is crucial to identify your primary audience, which also applies to telemarketing. As discussed in our recent post, creating a personalised pitch is one of the 3 aspects of successful B2B telemarketing.  Apart from just knowing who your audience is, you have to go further than that and find out if