B2B telemarketing Services

B2B Telemarketing can be a great way to grow your business, but it’s hard to master and run vast campaigns. Get in touch with us to see how we’re growing businesses through our B2B telemarketing services today.


As B2B telemarketing and lead generation specialists, we create effective campaigns, analyse results and continuously improve strategies – in just three simple steps. Trust us with your sales!

We help you discover the best campaign for your company by figuring out the size, length, and operational hours of the campaign. Before any campaign starts we need to do the proper market research for your business.

Next, our expert B2B telemarketers learn about your company and you provide us with any necessary information we might need. This helps us to compose the script we will use to capture attention and build value. This is done via a targeted briefing call/face to face appointment with you.

We start the telemarketing campaign by contacting your prospects. As the campaign goes on, we work on refining the laid out script to coincide with the new information we got from making the calls. We regularly evaluate and monitor these calls to determine the progress of the campaign.

After the campaign, we present a report showing a full break down of the campaign. From this, we highlight areas that require attention to yield better results. We also identify all of the prospects that need additional follow-up by qualified sales reps.

NOVUS B2B Telemarketing Services

Find customers, strengthen relationships, and generate leads. Grow your business by choosing with Novus as your B2B telemarketing agency.


Do the prospects have enough budget for your services? Without it, you’ll be wasting your time.


Does the prospect have the authority to make a decision? If not, we’re speaking to the wrong person.


Do they have need of your product or service?


What timescales do we need to fit within to have a chance of winning their business?


B2B marketing and telemarketing are often confused by many to be the same, and while there might be certain similarities between the two, their distinctions are noteworthy.

B2B stands for Business-to-business and is the commercial transaction or exchange from one business to another.  Telemarketing is a marketing strategy used by a salesperson to influence prospective customers to buy goods or services via a phone call. Essentially it aims to help your business generate leads. The unification of these two terms gives us B2B telemarketing, which is simply a suite of services designed to promote awareness and establish relationships amongst businesses through phone calls.

01. Outbound lead generation
This is where your B2B telemarketers proactively call up possible buyers or prospects based on a targeted contact list regardless of whether they have asked for it or expressed an interest in your product. This practice is called “Cold Calling”. It’s called “Cold” because prospects don’t have the slightest inkling about your product or brand and you’re introducing it to them for the first time. Here, your telemarketers directly communicate with the decision-maker of the business to generate interest in their business and explore ways your services can fit in with the prospect’s goals.
02. Inbound Support
In this case, your business prospects will call you to inquire about the product or services. Initial awareness is the difference between outbound and inbound. In inbound, there is already interest in the part of the caller and as such, it requires little or no convincing. You only need to create a dedicated inbound team who will be in charge of answering these qualified sales leads. When you acquire qualified prospects based on these calls, your team can schedule follow-ups with the qualified leads. It is also important to send follow up materials to your callers via email or text regardless of their level of qualification. This is to remind them of your value.
03. Outbound support
This is where your telemarketers call up prospects to boost other campaigns. A good example would be if you were hosting an event and you needed a large audience, you can call them prior to your event to increase the number of attendees. You can also forward invitations by mass media or direct emails to make them aware of the details.

Learn how you can have meaningful conversations with your prospects

Once you send our B2B telemarketers a message we’ll get in touch to arrange a time to go through everything with you. Giving you insight into how we get results for our clients, and potentially how we can help you.

What you'll get from the call:

Speak to a telemarketing expert to find out how Novus can help your business grow.

Hear about how we get results with our clients, producing many times the ROI of their spend with us.

A clear understanding of how your business fits with telemarketing.

Understand the steps and timelines involved to run a successful campaign together.

The Benefits Of Telemarketing B2B

B2B telemarketing and lead generation success depends on creating a targeted contact list of potential customers, keeping in mind their needs for your services or products.
Below are the benefits your sales team stand to gain from B2B telemarketing services:

Hear What Our Clients Say About Us


B2B Telemarketing Faq's

B2B telemarketing is when prospects from another organisation are approached as prospective customers or for business collaboration. B2B stands for business to business. Telemarketing on a B2B level means prospects are identified for future commercial transactions. This is usually done in a sales capacity, where one business markets its products or services to benefit another organisation.
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Learn More About B2B Telemarketing From Our Blog

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“We have worked with Novus across a number of different campaigns over various sectors. Their peer-to-peer approach helps to ensure that our team have meaningful meetings, resulting in ‘proper’ new business potential.”

“Novus has put our faith back in cold-calling after a bad experience with another firm a few years ago. The quality and time spent setting up each campaign with us has been second to none and shows in the campaign results.”

“We started using Novus for 5-day campaigns but now regularly run 20-day campaigns with them due to a positive return on spend. The ability to ‘switch on and off’ is hugely beneficial.”

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