Insurance Broker/Sector & Specialist Scheme Approach
A specialist Insurance Broker approached us as they required some outsourced support to expand their existing client list of Museums, Visitor Attractions, Golf, Sports Club and Masonic Lodges. Their specialist team already work with a significant range of clients within the sector but they wanted to penetrate the vertical further and raise the firm’s name awareness within this market.
Our client identified and targeted a dataset of Museums, Visitor Attractions, Golf, Sports Club and Masonic Lodges of specific size and geographical locations. We worked with them on an agreed introduction and then delivered a 10-day calling campaign. We engaged the decision-makers within these businesses with the objective to book fully qualified ‘face-to-face’ appointments.
We successfully completed two separate 5-day calling campaigns delivering 12 fully qualified appointments for their specialist policy team. Post their campaign, our client has converted some significant new business and in addition, added a healthy number of new prospects to their new business opportunities pipeline.