B2B Appointment Setting

Trusted experts in B2B appointment setting

‘Setting quality, qualified B2B appointments is the foundation of Novus. Quality over quantity provides our clients with strong ROI and meaningful new business opportunites’


At Novus Business Connections we have the knowledge and experience to generate high-level business to business (B2B) appointments for you. Our focus is for you to win new business and build sustainable new business pipelines.

​Novus call and book fully qualified appointments using our client’s name, not ‘on behalf of’ our clients and we have a clear process from ‘on-boarding’ through to full reporting and de-brief for our clients upon completion of their campaign. To maximise on our delivery and results we use bespoke calling software, allowing us to both call and report in full detail on individual records and campaign activity. Importantly and as you may expect, we are also fully GDPR compliant.

Novus deliver our appointment setting service via a range of calling campaigns, differing in length and client objectives. We tailor the appointment setting campaigns to meet our client’s specific requirements and goals. Costings for different appointment setting campaigns vary according to length, complexity and objectives agreed with our clients. However, one thing we ensure is the ability for our clients to see a clear return on investment (ROI). 


For any business to survive, it must have quality business to business (B2B) opportunities. This concept is what we specialise in at Novus Business Connections. We use our expertise to convert data into quality, fully qualified B2B appointment settings. Our service allows you to focus on what you do best, while we set you B2B appointments – generating you sales opportunities.

Designing your telemarketing campaign

​With you, we design your strongest message (‘hook’) to use for the calling campaign. We utilise our expertise and experience to construct the best strategy to use for each campaign. Our team creates a bespoke briefing pack for each campaign using the best closing and conversion techniques at a peer to peer level for high-quality leads. For stronger results, we take our time to carefully create a unique message that will work for each client, ensuring the quality of each appointment.

Delivering your telemarketing campaign

​Team Novus is fully briefed using the agreed briefing pack. Calling then begins on the prospect database, engaging your prospects in meaningful conversation. 

​We reach out to your prospects ‘as you’ (i.e. as your company name and not as Novus). When a qualified opportunity arises we will book an appointment for you and your team. Our cutting edge calling software allows us to provide you with all of the details you require to run with each individual appointment booked for you so you can maximise on each opportunity. 

Debriefing your telemarketing campaign

After the campaign, we always book a face to face or phone sales appointment with you to talk through the details and share with you the data report and campaign results. 

Why use our lead generation and appointment service

  • Best tools to increase sales:

Using cutting edge software and report tracking, our campaigns are fully reported and monitored on so we can easily track the progress of your B2B appointment setting campaign. Your appointments are booked faster and easier via our real-time process, giving you both peace of mind and a clear return on investment. 

  • Quality appointments:

Team Novus operate every call at a peer to peer level with strong knowledge and understanding of both our client, their business and their objectives helping generate quality leads that turn into sales. Once a meaningful conversation has been had with your prospect, we qualify the prospect and book you an appointment (face to face/phone/video depending on client requirements) with the decision-makers. 

  • Multi-pronged approach:

In marketing today, using only one platform to reach prospects is just not enough, there are a variety of marketing choices available. As well as stand-alone campaigns, we also work on ‘closing campaigns’, i.e. the final and most effective closing marketing tool once other marketing avenues have been used, such as email, social media, websites, and live chat options. Working with data ‘warmed up’ by other marketing tools allows our clients to maximise on their marketing spend by allowing us to close them to meaningful business opportunities. 

We would love to sit down with you and see how we can help expand your business. Please do contact us via any of the phone or email options below. 

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