B2B Appointment Setting Services

Novus BC are trusted experts in B2B appointment setting, get in touch with us to see how we can empower your sales team.

Key to success and high profitability for Novus clients

‘Setting quality, qualified B2B appointments is the foundation of Novus. Quality over quantity provides our clients with strong ROI and meaningful new business opportunites’


At Novus Business Connections we have the knowledge and experience to generate high-level business to business (B2B) appointments for you. We’ve been doing B2B appointment setting since our inception in 2017. Our focus is for you to win new business and build sustainable new business pipelines.

Our Appointment Setting Process

B2B Appointment Setting BANT

Using the BANT sales guide:


Do the prospects have enough budget for your services? Without it, you’ll be wasting your time.


Does the prospect have the authority to make a decision? If not, we’re speaking to the wrong person.


Do they have need of your product or service?


What timescales do we need to fit within to have a chance of winning their business?


For any business to survive, it must have quality business to business (B2B) opportunities. This concept is what we specialise in at Novus Business Connections. We use our expertise to convert data into quality, fully qualified B2B appointment settings. Our service allows you to focus on what you do best, while we set you B2B appointments – generating you sales opportunities.

Designing your telemarketing campaign

With you, we design your strongest message (‘hook’) to use for the calling campaign. We utilise our expertise and experience to construct the best strategy to use for each campaign. Our team creates a bespoke briefing pack for each campaign using the best closing and conversion techniques at a peer to peer level for high-quality qualified leads. For stronger results, we take our time to carefully create a unique message that will work for each client, ensuring the quality of each appointment.

Our goal is not only to get your appointments, but proper B2B appointment setting services should get you in front of the right people, who have a genuine interest in your business. That is our goal. We take care of the appointment setting side of your sales process completely.

Delivering your telemarketing campaign

Team Novus is fully briefed using the agreed briefing pack. Calling then begins on the prospect database, engaging your prospects in meaningful conversation. We reach out to your prospects ‘as you’ (i.e. as your company name and not as Novus). When a qualified opportunity arises we will book an appointment for you and your team.

Our cutting edge calling software allows us to provide you with all of the details you require to run with each individual appointment booked for you so you can maximise on each opportunity.

Empower Your Sales Team With Quality Appointments

By emphasising the significance of effective lead generation in securing quality appointments, you guide your sales team towards success. In the intricate realm of sales, the key lies in cultivating meaningful connections with important decision-makers.

When you prioritise strategic engagements over indiscriminate campaigning, quality appointments are the natural outcome. This can only be achieved through effective lead generation. By focusing on generating high-quality leads, it lays the foundation for your sales teams to achieve meaningful and sustainable business growth.

To ensure you set up quality appointments, encourage a shift from conventional methods, and focus on nurturing relationships with promising leads to unlock the true potential of your sales pipeline.

Learn how you can have meaningful conversations with your prospects
Once you send us a message we’ll get in touch to arrange a time to go through everything with you. Giving you insight into how we get results for our clients, and potentially how we can help you.
What you’ll get from the call:

Speak to a appointment setting expert to find out how Novus can help your business grow.

A clear understanding of how your business fits with telemarketing.

Hear about how we get results with our clients, producing many times the ROI of their spend with us. Including a full plan of how we'll general qualified leads for your business.

Understand the steps and timelines involved to run a successful campaign together.


The Top 10 Lead Generation Sources

As the business environment continues to change, lead generation has taken the position of being the foundation principle for sustainability in the business. The best lead generation tactics continue to


“We have worked with Novus across a number of different campaigns over various sectors. Their peer-to-peer approach helps to ensure that our team have meaningful meetings, resulting in ‘proper’ new business potential.”

“Novus has put our faith back in cold-calling after a bad experience with another firm a few years ago. The quality and time spent setting up each campaign with us has been second to none and shows in the campaign results.”

“We started using Novus for 5-day campaigns but now regularly run 20-day campaigns with them due to a positive return on spend. The ability to ‘switch on and off’ is hugely beneficial.”



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