Budget
Is there a realistic budget or commercial route for the proposed solution?
B2B appointment setting
Appointments that create real opportunities.
Put qualified conversations directly into your sales team’s diary with a campaign built around your market, proposition and goals.
Quality over volume
The key to successful appointment setting
Appointment setting works when the opportunity is right for both sides. We develop a campaign around your objectives, represent your business professionally and qualify each conversation before it reaches your team.
That gives your salespeople more time to focus on meaningful meetings with decision-makers who understand the reason for the conversation.
A better-qualified diary
Every appointment is BANT qualified
We establish the commercial context before an appointment is booked.
Authority
Are we speaking with the right decision-maker or a meaningful stakeholder?
Need
Is there a genuine challenge, objective or requirement your business can address?
Timescale
When is the prospect realistically looking to review, change or move forward?
How our appointment setting service works
A considered process from campaign design to qualified opportunity.
Designing your campaign
We define your audience, campaign size, objectives and qualification criteria, then create messaging that sounds like your business.
Delivering your campaign
Our experienced team starts the conversations, handles objections and keeps your proposition clear and relevant.
Results and review
Qualified appointments are handed to your team with context, while campaign insight helps us refine performance.
Commercial impact
Empower your sales team with quality appointments
Outsourced appointment setting gives your team a consistent flow of relevant conversations without adding internal prospecting pressure.
Explore campaign results →Decision-maker access
Reach the people able to shape or approve a buying decision.
Qualified meetings
Give your team context and qualification before the first meeting begins.
Measurable pipeline
Track conversations, appointments and commercial outcomes clearly.
Flexible resource
Scale activity around your targets without building an internal calling team.
“Novus has put our faith back in cold-calling. The quality and time spent setting up each campaign has been second to none and shows in the campaign results.”Top 100 Accounting Firm
Built for your sales team
More time for the conversations that move business forward
We do the careful work required to identify, approach and qualify prospects, so your team can concentrate on progressing genuine opportunities.
Common questions
B2B appointment setting questions
How are appointments qualified?
Qualification is agreed with you during campaign design. We typically establish budget, authority, need and timescale, alongside criteria specific to your offer.
Will callers represent our brand?
Yes. We build the brief and messaging collaboratively, then work as an extension of your team throughout the campaign.
How quickly can a campaign begin?
Timescales depend on research, data and campaign complexity. We agree the launch plan after discovery and briefing.