B2B Appointment Setting Services

Novus BC are trusted experts in B2B appointment setting, get in touch with us to see how we can empower your sales team.

QUALITY B2B meetings - Key to success and high profitability for Novus clients

‘Setting quality, qualified B2B appointments is the foundation of Novus. Quality over quantity provides our clients with strong ROI and meaningful new business opportunites’


At Novus Business Connections At Novus Business Connections we have the knowledge and experience to generate high-level business to business (B2B) appointments for you. We’ve been doing B2B appointment setting for since our inception in 2017. Our focus is for you to win new business and build sustainable new business pipelines.

Novus call and book fully qualified appointments using our client’s name, not ‘on behalf of’ our clients and we have a clear sales process from ‘on-boarding’ through to full reporting and de-brief for our clients upon completion of their campaign. To maximise on our delivery and results we use bespoke calling software, allowing us to both call and report in full detail on individual records and campaign activity. Importantly and as you may expect, we are also fully GDPR compliant with all of our appointment setting services.

Novus deliver b2b appointment setting service via a range of calling campaigns, differing in length and client objectives. We tailor the B2B appointment setting campaigns to meet our client’s specific requirements and goals. Costings for different appointment setting campaigns vary according to length, complexity and objectives agreed with our clients. However, one thing we ensure is the ability for our clients to see a clear return on investment (ROI). Our goal is to work with sales teams to book the sales appointments to meet your goals.

Our Appointment Setting Process

B2B Appointment Setting BANT

Using the BANT sales guide:


Do the prospects have enough budget for your services? Without it, you’ll be wasting your time.


Does the prospect have the authority to make a decision? If not, we’re speaking to the wrong person.


Do they have need of your product or service?


What timescales do we need to fit within to have a chance of winning their business?


For any business to survive, it must have quality business to business (B2B) opportunities. This concept is what we specialise in at Novus Business Connections. We use our expertise to convert data into quality, fully qualified B2B appointment settings. Our service allows you to focus on what you do best, while we set you B2B appointments – generating you sales opportunities.

Designing your telemarketing campaign

With you, we design your strongest message (‘hook’) to use for the calling campaign. We utilise our expertise and experience to construct the best strategy to use for each campaign. Our team creates a bespoke briefing pack for each campaign using the best closing and conversion techniques at a peer to peer level for high-quality qualified leads. For stronger results, we take our time to carefully create a unique message that will work for each client, ensuring the quality of each appointment.

Our goal is not only to get your appointments, but proper B2B appointment setting services should get you in front of the right people, who have a genuine interest in your business. That is our goal. We take care of the appointment setting side of your sales process completely.

Delivering your telemarketing campaign

Team Novus is fully briefed using the agreed briefing pack. Calling then begins on the prospect database, engaging your prospects in meaningful conversation. We reach out to your prospects ‘as you’ (i.e. as your company name and not as Novus). When a qualified opportunity arises we will book an appointment for you and your team.

Our cutting edge calling software allows us to provide you with all of the details you require to run with each individual appointment booked for you so you can maximise on each opportunity.

Debriefing your telemarketing campaign

After the campaign, we always book a face to face or phone sales appointment with you to talk through the details and share with you the data report and campaign results.
Learn how you can have meaningful conversations with your prospects
Once you send us a message we’ll get in touch to arrange a time to go through everything with you. Giving you insight into how we get results for our clients, and potentially how we can help you.
What you’ll get from the call:

Speak to a appointment setting expert to find out how Novus can help your business grow.

A clear understanding of how your business fits with telemarketing.

Hear about how we get results with our clients, producing many times the ROI of their spend with us. Including a full plan of how we'll general qualified leads for your business.

Understand the steps and timelines involved to run a successful campaign together.

Why Our B2B Appointment Setting Service

  • Best tools to increase sales:

Using cutting edge software and report tracking, our campaigns are fully reported and monitored on so we can easily track the progress of your B2B appointment setting campaign. Your appointments are booked faster and easier via our real-time sales process, giving you both peace of mind and a clear return on investment. 

  • Quality appointment setting:

Novus operate every call at a peer to peer level with strong knowledge and understanding of both our client, their business and their objectives helping generate quality qualified leads that turn into sales. Once a meaningful conversation has been had with your prospect, we qualify the prospect and book you an appointment (face to face/phone/video depending on client requirements) with the decision-makers. Helping your sales team with the best quality appointments goes a long way to making sure their job is as east as possible.

  • Multi-pronged approach:

In marketing today, using only one platform to reach prospects is just not enough, there are a variety of marketing choices available. As well as stand-alone campaigns, we also work on ‘closing campaigns’, i.e. the final and most effective closing marketing tool once other marketing avenues have been used, such as email, social media, websites, and live chat options. Working with data ‘warmed up’ by other marketing tools allows our clients to maximise on their marketing spend by allowing us to close them to meaningful business opportunities. 

We would love to sit down with you and see how we can help expand your business. Please do contact us via any of the phone or email options below. 

Appointment Setting FAQ's

B2B appointments are in-person conversations, either face-to-face or virtually. A representative from your organisation speaks with someone from another business to establish a way to work together. The act of B2B appointment setting is securing a date, time, and place for a discussion to take place after making initial approaches through telemarketing campaigns.

An appointment setter is someone who works in telemarketing and contacts prospects on behalf of a business to organise introductory meetings. A sales appointment could be a product demonstration or an opening pitch a representative from your organisation hosts during the agreed timeslot of the appointment.

Setting appointments is time-consuming and, certainly, something that can be outsourced to save company resources. When you have appointments, you can engage with your prospect more personally, building trust, which helps close deals. When you implement appointment setting into your sales strategy, you can focus more on your business without spending time on outbound sales activities.

Outsourcing appointment setting will save your business time and company resources as all the outbound prospecting is done for you, saving you time and energy to focus on building business relationships and closing deals. Novus’ team of professional telemarketers and appointment setters are trained to secure meetings that could be lucrative for your business.

Novus’ team of professionals uses telemarketing strategies to set B2B appointments. Telemarketing can involve cold-calling or online approaches. We ensure that we conduct ourselves as representatives that your company can be proud of, with the added benefit of saving you time spent on outbound marketing to focus on more important operations.


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“We have worked with Novus across a number of different campaigns over various sectors. Their peer-to-peer approach helps to ensure that our team have meaningful meetings, resulting in ‘proper’ new business potential.”

“Novus has put our faith back in cold-calling after a bad experience with another firm a few years ago. The quality and time spent setting up each campaign with us has been second to none and shows in the campaign results.”

“We started using Novus for 5-day campaigns but now regularly run 20-day campaigns with them due to a positive return on spend. The ability to ‘switch on and off’ is hugely beneficial.”



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