How a ‘Top 10’ UK Accountancy Firm grew their manufacturing client base successfully in a highly competitive market...
A ‘Top 10’ UK Accountancy Firm approached us as they required some outsourced support to expand their manufacturing client portfolio. Their specialist team already work with a significant range of clients within the sector but they wanted to penetrate the sector further and raise the firm’s name awareness within this vertical.
Our client identified and purchased a dataset of targeted manufacturing businesses. They chose a range of specifically sized and geographical based businesses. We worked with them on an agreed approach, in this case introducing a specific regional funding service. We delivered this over a 5-day calling campaign, engaging with decision-makers within these businesses with the objective to book fully qualified ‘face-to-face’ appointments.
We successfully completed a 5-day calling campaign delivering 6 fully qualified face-to-face appointments for their specialist manufacturing team. Post their campaign, our client converted some significant new business well exceeding the campaign fees and in addition added a healthy number of new fully qualified prospects to their new business opportunities pipeline.