Telemarketing For Accountants

Expert B2B telemarketing trusted by a number of Top 10 UK accountants

‘Working successfully with top 10, top 20, top 50 and regional accountancy practices shows the expertise and knowledge Novus have in this field’

We repeatedly work with a number of top accountants, including 3 of the ‘Top 10’ UK accountants and many of the top 30 firms. One of our founders comes from 15+ years as a sales director within ‘Top 10’ UK based professional firms, allowing Novus to have a real insight into what accountancy firms need and expect when using telemarketing for accountants. Read more on this below.

It is safe to say that we truly understand the importance and expertise needed around telemarketing for accountants in order for a campaign to be a success for our clients.


When most marketing strategies for accountants fail, the problem is not the unavailability of clients, but how to reach them. A lot of marketing techniques that only aim to create awareness or develop brands fail to convert leads. The most effective way to get new clients is by meeting with prospects, but how do you convince them to meet with you? This is where we come in.

Novus Business Connections delivers the best quality sales prospects for accountants. We offer you an opportunity to meet clients, relate to their issues, and show the value and solutions you can bring to the table.

Example accountancy campaigns we regularly work on:
  • Research and Development

  • Capital allowance 

  • Audit

  • OSA (outsource statutory accounts)

  • Grants 

  • Event booking / follow ups

  • OMB services 

  • NFP services

  • Client surveys 


Once we all understand your objectives and metrics for the campaign, we put together a briefing document ​based on a briefing call/meeting between us all to ensure that no stone (or possible objection) has been left unturned. We ensure that we truly understand your objectives, your return on investment and your prospect markets wants and needs.

Depending on your objectives, the campaign is launched based on the reasons people would want to meet with you. The campaign will aim to resonate with your prospects and the needs of their business – ensuring you gain qualified, meaningful face to face appointments (or phone/video/webinar appointments). Quality over quantity.

Our expertise and experience in this industry make converting your leads easier as we understand the nuances others may not. Team Novus operate all of our calls at a peer-to-peer level and ensure we portray your brand in the best possible light.

Our quality and streamline process helps ensure the appointments we book for you gives you the best opportunity to close to new business. Quality is key for Novus and this runs through every call made and appointment set.

Our accounting clients successfully and continually use telemarketing to get new clients and build a quality, real new business pipeline. We have a large track record of positive results for accountants both large and small. We strive to provide a strong return on investment to all our clients, ensuring quality is at the forefront of everything we do for them.

We are uniquely placed to work successfully with you, having a wealth of experience on ‘your side of the fence’ (as described below) as well as a huge amount of telemarketing experience and an experienced, quality calling team who operate with quality at a peer to peer level.

One of the founders of Novus has had more than 15 years of experience as a Sales Director in ‘Top 10 and 20′ professional firms in the UK. This, among several other factors, gives us a very real understanding of accounting firms like you and the ability to fully meet your needs and understand your pains. We regularly provide our telemarketing services to some of the top accountancy firms in the UK.

If you have questions, contact us today and we can choose a convenient time to meet/have a call and discuss how to move your marketing forward. We look forward to hearing from you!


What Is The Different Between Telesales For Accountants and Telemarketing?

Telesales for accountants is used to directly sell a company’s products or services on the phone and is frequently described as the dreaded “cold calling”.

Telemarketing, our area of expertise, is much more about building a relationship and has much wider possibilities. It focuses on lead generation, prospecting, appointment-setting and/or can be used to support other marketing activities which our clients may be involved in, such as client surveys and market research.

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