Telemarketing For Accountants

Expert B2B telemarketing – trusted by a number of Top 10 UK accountants

‘Working successfully with top 10, 20, 50 national and regional accountancy practices shows the expertise and knowledge Novus have in this field’

We work with a number of respected accounting practices on a regular basis, many of whom are top 50 firms. One of our founders comes from 16+ years as a sales director at board level within ‘Top 20’ UK based accounting firms, allowing Novus to have a real insight into what you need and expect when using telemarketing for accountants. 

It is safe to say that having ‘been in your shoes,’ we truly understand the importance and expertise needed around telemarketing for accountants in order for your campaign to be a success. 


When marketing projects for accountants don’t produce results, the problem is never the unavailability of clients, but instead, how to get in front of them. A lot of marketing techniques only aim to create awareness or develop brand and therefore fail to convert to meaningful conversations/converted leads. The most effective way to get new clients is by meeting with prospects, but how do you persuade them to meet with you? This is where we come in.

Novus Business Connection can deliver you quality, qualified sales prospects for accountants. We offer you an opportunity to meet your prospects, relate to their issues, and show the value and solutions you can bring to the table, i.e. how you differentiate from your competitors. 

Example accountancy campaigns we regularly work on:
  • Research and Development

  • Capital allowance 

  • Audit

  • OSA (outsource statutory accounts)

  • Grants 

  • Event booking / follow ups

  • OMB services 

  • NFP services

  • Client surveys 


Once we understand your objectives and metrics for the campaign, we put together a briefing document based on a briefing call between us all to ensure that no stone (or possible objection) has been left unturned. We ensure that we truly understand your objectives, your return on investment and your prospect markets wants and needs.

Depending on your objectives, the campaign is launched based on the reasons people would want to meet with you. The campaign will aim to resonate with your prospects and the needs of their business – ensuring you gain qualified, meaningful face to face appointments (or phone/video/webinar appointments). Quality over quantity.

Our expertise and experience in this industry make converting your leads easier as we understand the nuances others may not. Team Novus operate all of our calls at a peer-to-peer level and ensure we portray your brand and service offerings in the best possible light.

Our quality and streamline process helps ensure the appointments we book gives you the best opportunity to convert to new business. Quality is key for Novus and this runs through every call made and appointment set.

Our accounting clients successfully and repeatedly use telemarketing to convert new clients and build quality, real new business pipelines. We have a large track record of positive results for accountants both large and small. We strive to provide a strong return on investment to all our clients, ensuring quality is at the forefront of everything we do.

We are uniquely placed to work successfully with you. We have a wealth of experience on ‘your side of the fence’ as well as a huge amount of telemarketing experience and an experienced calling team who operate with quality at a peer to peer level.

Justin Waddilove, one of the founders of Novus has had more than 18 years of experience as a Sales Director in ‘Top 10 and 20′ accounting practices in the UK. This, among several other factors, gives us a very real understanding of accounting firms similar to yours. This gives us the advantage to fully understand and meet your needs (and of course, appreciate your pain points!). We regularly provide our telemarketing services to some of the top accountancy firms in the UK.

If you have questions, please do contact us now and we can discuss with how to move your marketing forward. We look forward to hearing from you!


What Is The Different Between Telesales For Accountants and Telemarketing?

Telesales for accountants is used to directly sell a company’s products or services on the phone and is frequently described as the dreaded “cold calling”.

Lead Generation For Accountants

Telemarketing, our area of expertise, is much more about building a relationship and has much wider possibilities. It focuses on lead generation, prospecting, appointment-setting and/or can be used to support other marketing activities in which our clients may be involved, such as client surveys and market research.

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